Ek Mutthi Gulal
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A National Movement · Holi 2027

एक मुट्ठी गुलाल Ek Mutthi Gulal

देश की मिट्टी का गुलाल, देश के वीरों के माथे पर लगाने का प्रण.

Give a fistful of gulal. We carry it to India's borders and play Holi with our soldiers — Holi Ke Rang, Jawanon Ke Sang.

Take the Pledge How It Works

A Citizens' Initiative · Holi Monday, 22 March 2027

Key Facts

Ek Mutthi Gulal is a citizens' initiative based in Raipur, Chhattisgarh. Every citizen is invited to give a fistful (ek mutthi) of gulal. The gulal is collected across India, carried by a branded cavalcade to our borders, and applied on soldiers' foreheads on Holi — planned for 22 March 2027. It is not an official programme of the Indian Armed Forces or the Government of India.

  • Holi Ke Rang, Jawanon Ke Sang
  • Anekta Mein Ekta
  • Ek Mutthi Gulal
  • एक मुट्ठी गुलाल
  • Every Fistful Counts
  • Holi Ke Rang, Jawanon Ke Sang
  • Anekta Mein Ekta
  • Ek Mutthi Gulal
  • एक मुट्ठी गुलाल
  • Every Fistful Counts
  • Holi Ke Rang, Jawanon Ke Sang
  • Anekta Mein Ekta
  • Ek Mutthi Gulal
  • एक मुट्ठी गुलाल
  • Every Fistful Counts
150 Crore fistfuls of gulal — our yearly goal
500 stops — planned roadshow
23 days on the road — planned
1 nation, countless colours

Targets and plans for the campaign; figures will be updated as the journey progresses.

Har Haath Se

Every Hand Has Something to Give.

Four hands, four blessings — all of them travelling to the same border.

हर माँ के हाथ से, आशीर्वाद की तरह…

From every mother’s hand, like a blessing…

हर भाई के हाथ से, साहस की तरह…

From every brother’s hand, like courage…

हर बच्चे के हाथ से, सुरक्षित साये की तरह…

From every child’s hand, like a safe shade…

हर दादाजी के हाथ से, एक दुआ की तरह…

From every grandfather’s hand, like a prayer…

क्या आप अपने जवानों को अर्पण करेंगे, एक मुट्ठी गुलाल?

Yes, I Will

How It Works

Four Steps From Your Hand to the Border.

A simple promise, carried across the country — and placed on the forehead of a soldier on Holi.

Collect

Citizens, societies, schools, malls and offices give a fistful of gulal at collection points.

Journey

A branded cavalcade carries it across the country — a planned 500 stops over 23 days.

Borders

The colours reach soldiers at India's borders.

Holi

On Holi, citizens and soldiers celebrate together: Holi Ke Rang, Jawanon Ke Sang.

Palette of Patriotism

Every Handful Adds a Colour.

Each colour carries a meaning.

Who Can Join

Everyone Has a Fistful to Give.

From a single citizen to a whole campus — the movement is built from every hand.

Every Citizen

Every citizen, every age, every city — without regard to caste or religion.

Take the Pledge
Schools & Colleges

Workshops, awareness sessions and collection drives with students and staff.

Bring Your School
Corporates

Employee participation, collection kiosks and CSR alignment.

Partner Your Company
Societies & Apartments

Apartments and societies collect together — one box, hundreds of hands.

Register Your Society
NGOs & Community Groups

NGOs and community groups mobilise people and spread the message.

Join as NGO
Veterans & Families

Army veterans, soldiers' families and children are at the heart of this movement.

Get in Touch

Latest From the Journey

Where the Gulal Goes Next.

Our plan, step by step, from the kickoff to the grand finale at the borders.

Press Conference & Kickoff

8 weeks before Holi

Ministers, celebrities and influencers each present a fistful of colours to launch the campaign and the website.

Step 1

Social Media Wave

8 weeks before Holi onwards

Influencers and citizens share their pledge and personalised packets with #EkMutthiGulal.

Step 2

Malls, Societies & the Media Push

6 weeks before Holi

Mall activations and society pickups; radio, TV, print and outdoor spread the word.

Step 3

See the Full Journey

Partners

Stand With a Movement That Unites India.

Seven ways to partner with the movement.

  • Broadcast Media
  • Outdoor & Print
  • PR & Media
  • Digital & Social
  • Technology Platforms
  • Travel & Hospitality
  • Consumer Brands
  • Associations & Institutions
  • Broadcast Media
  • Outdoor & Print
  • PR & Media
  • Digital & Social
  • Technology Platforms
  • Travel & Hospitality
  • Consumer Brands
  • Associations & Institutions
  • Broadcast Media
  • Outdoor & Print
  • PR & Media
  • Digital & Social
  • Technology Platforms
  • Travel & Hospitality
  • Consumer Brands
  • Associations & Institutions
  • Broadcast Media
  • Outdoor & Print
  • PR & Media
  • Digital & Social
  • Technology Platforms
  • Travel & Hospitality
  • Consumer Brands
  • Associations & Institutions
Become a Partner

Take the Pledge

Your Fistful Matters.

It takes a moment. It means a great deal to someone standing far from home on Holi.

  • Free — nothing to pay, ever
  • Email and phone are optional
  • Details used only for the campaign

  1. Pledge Your Fistful

    Your name and city — it takes under a minute.

  2. We Share Collection Points

    We tell you the nearest place to hand your gulal over.

  3. You Hand It Over

    It travels with the cavalcade to the borders.

Be among the first citizens to pledge.

Up to 300 characters. Some messages travel with the gulal to the borders.

Takes under a minute.